From creating excellent product experiences to facilitating customer acquisition, there are many marketing goals videos will help you accomplish. Businesses and marketers use videos in many ways, across different channels. The possibilities are boundless with video!
We recently surveyed some of our clients to understand why and how they utilize video and what problems they were using video to solve.
Their comments were interesting and mostly aligned with business growth and marketing facilitation. Here are the marketing goals with which most of their video strategy falls into:
- Building brand awareness
- Showing their products in action
- Educating their customers
- Entering a new market
- Providing social proof
- Highlighting product use cases
- Remarketing ads
- Defining themselves with powerful stories
- Creating a sales engine
- Creating content across their marketing funnel
In this article, we will explore these 10 video marketing goals and why they are essential for any business looking to grow. It will help you see what you, too, can achieve with video and how you can develop an effective strategy to grow your business with this content medium.